Xi Stresses Integrated Media Development

Xi Jinping, general secretary of the Communist Party of China (CPC) Central Committee, on Friday stressed efforts to boost integrated media development and amplify mainstream tone in public communication so as to consolidate the common theoretical foundation for all Party members and all the people to unite and work hard.

Xi made the remarks at a group study session of the CPC Central Committee Political Bureau.

The move will provide strong spiritual strength and public support for the realization of the two centenary goals and the Chinese dream of national rejuvenation, Xi said.

Led by Xi, members of the Political Bureau of the CPC Central Committee visited the People's Daily on Friday morning.

During the visit, Xi stressed Party newspapers and periodicals should strengthen the development and innovation of their means of communication.

Efforts should be made to develop websites, microblogs, WeChat, electronic newspaper bulletins, mobile newspapers, internet protocol television and other forms of new media to enable the voice of the Party to directly reach all kinds of user terminals and gain new public opinion fields, he added.

The work of news and public opinion is facing new challenges as profound changes have taken place in the ecology of public opinion, the media landscape and the means of communication, Xi said.

The integrated development of the media should be accelerated to make the penetration, guidance, influence, and credibility of the mainstream media more powerful, said Xi, urging for building of competitive, strongly influential new types of mainstream media.

"Priority should be given to mobile platforms," he said, calling for the exploration of using artificial intelligence in news gathering, generation, distribution, receiving and feedback.

"We should strengthen the management of new media in accordance with the law to ensure a cleaner cyberspace," Xi stressed.

Xi also asked the mainstream media to provide more authentic and objective information with clear viewpoints in a timely manner, and called for efforts to improve the online content to safeguard the country's political, cultural and ideological security.

Party committees and governments at all levels should give greater support to integrated media development in terms of policies, funds and talent, he said.

While stressing the status of the People's Daily as the CPC Central Committee's official newspaper, Xi demanded the newspaper improve its work to give full play to its key role in guiding public opinion.

(Source: Xinhua)